Malouf™ Names Joel Dewberry as Chief Marketing Officer
LOGAN, Utah—Malouf™ has announced Joel Dewberry as the company’s chief marketing officer. Dewberry was previously the vice president of marketing.
CEO Sam Malouf said, “Increasing brand recognition and consumer desire for our products is a big goal for the company. We want customers coming into our retail partners’ stores excited and looking for Malouf™ products. There’s no better person to lead that than Joel Dewberry.”
Dewberry is a seasoned growth marketer, digital strategist, brand builder, and sales accelerator. With 24 years of experience in consumer goods, and 13 years leading direct-to-consumer and ecommerce performance, Dewberry has brought data-driven precision and creative expertise to Malouf™. He leads their award-winning creative experts and marketing professionals in their development of engaging and effective strategies.
Dewberry’s expertise lies at the intersection of marketing, technology, and brand activations, which results in comprehensive strategies that resonate with diverse audiences. He was an early adopter of progressive marketing techniques like data science and predictive modeling, which he leverages to enhance customer engagement and fuel business expansion. Dewberry consistently surpasses revenue targets by analyzing customer and product data to execute precise marketing and product optimizations.
“I’m so excited for the growth and potential I see for Malouf™,” Dewberry said. “Over the past two years, we’ve taken major strides in the marketing space, with our first national commercial and tightened focus on the customer journey. I’m stepping into this new role with a big vision for Malouf™ as a household name.”
Dewberry will be attending the upcoming Las Vegas Market and is looking forward to connecting with retail partners. To learn more about the company’s free marketing assets it provides for retail partners, contact a sales representative at 800-517-7179 or email sales@maloufhome.com.
About Malouf Home™
Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, competitive pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 16,000 retail locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B Corporation™, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufhome.com.