Malouf™ Releases New Innovative Mattresses and More at Las Vegas Market

LOGAN, Utah—Malouf Home™ released a variety of new products at Las Vegas Market across their three brands: Malouf Home™, Salt Flat™ and Weekender™. Their main release was a new assortment of U.S. assembled mattresses, the Neve, Polaris™ and Ice Cloud™, which are the most innovative in the company’s history. A full recap of the Malouf™ showroom is available here.

"It's always a great opportunity to see our retail partners at Vegas Market and introduce new products,” said Eric Holmstead, president of Malouf Home™. “We launched our coolest-feeling mattresses yet, and we previewed several additions to our Weekender™ and Salt Flat™ lines. We received great feedback on these new items, and we can't wait to see them in stores.”

The Ice Cloud™ Mattress is the most premium of the three-tier mattress offering. It utilizes three cooling technologies and sleeps seven degrees cooler when compared to the entry-level option, according to surface temperature testing done at the Malouf^TM Research Center.

What sets the Ice Cloud^TM apart is the top layer of OmniPhase^TM phase change material, which actively absorbs and dissipates heat to maintain an optimal sleep temperature. All Malouf Home™ mattresses are assembled in the U.S. and ship rolled and compressed for easy transportation.

Malouf™ also released the FlexFill™ + HyperChill™ Pillow and the Upholstered Highrise™ Frame. The FlexFill™ Pillow has a shredded memory foam and down alternative fill, providing versatile support for back and side sleepers. It also includes an instant cooling HyperChill™ cover and comes in a standard pillow and a shoulder cutout.

The Upholstered Highrise™ Frame matches the new look of Malouf™ adjustable bed bases with linen-like charcoal upholstery. Its clean look and solid steel construction means it can function as a standard platform bed, zero-clearance base or Bunkie board. The frame will be available to order in mid-February. The FlexFill™ Pillow and new mattresses are ready to order now through the Wholesale Resource Center.

Malouf™ also expanded their furniture offering with two Weekender^TM metal platform beds, as well as two Salt Flat^TM upholstered beds. The new Weekender^TM beds are in stock and ready to order, and they’re also offered through Malouf’s convenient Endless Aisle Drop-Ship Program. Salt Flat^TM furniture is available to order through LTL, FTL and container-direct shipping.

"Las Vegas Market is one of our most exciting shows of the year,” said Ashlee Willes, director of marketing. “It's an opportunity to create a unique showroom experience for our retail partners, and our new products play a huge part in that. We've also invested in new marketing assets to help our retail partners sell these products in-store and online."

Malouf™ retail partners can access these new marketing materials and more through the Wholesale Resource Center. To take the virtual tour of the Malouf™ Las Vegas showroom, watch the recap video here. To learn more about any of the products, contact a Malouf™ sales representative at 800-517-7179 or sales@maloufhome.com. 

About Malouf Home™

Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 16,000 retail locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B Corporation^TM, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufhome.com.