Malouf™ Shares Educational Information at NMG PrimeTime
LOGAN, Utah— Malouf™ recently attended the Nationwide Marketing Group PrimeTime event in Las Vegas. At the show, team members presented at two educational events and showed new and upcoming product launches, giving retail partners another chance to experience them in person.
Mike Smith, Malouf’s buying group manager for Nationwide, said "Nationwide is a great partner for us and offers a lot of value for our buying group partners. It's always a pleasure coming together for Nationwide Primetime to see our retail partners and collaborate on ways to continue building value for our retailers."
During the Mattress University session, Malouf™ Chief Marketing Officer Joel Dewberry joined Tim Oakhill from Serta Simmons Bedding and Tom Murray from Tempur+Sealy Inc. to discuss current marketing trends and give attendees insights and strategies to drive sales and support engagement. Dewberry encouraged retailers to focus on solution-based marketing and advertising. He also spoke about the benefits and challenges surrounding promotion-based ads in an election year, noting that consumer spending is cyclical and post-election purchases will increase again.
Dewberry also shared that retailers should be aggressive from Black Friday through the end of the year, with a focus on qualified customers, in addition to aligning their promotions with suppliers’ promotions to maximize margin and help shoppers avoid confusion.
Mike Smith and Chance Pebley, key accounts manager, presented on increasing accessory sales to grow retailers’ bottom lines. Key takeaways from their session included how accessory sales boost margins and improve AOV, while enhancing customer satisfaction and loyalty. Smith and Pebley discussed cross-selling strategies, like integrating accessories into mattress sales and bundling products, and effective merchandising techniques, such as strategically placing accessory displays in the store.
Jeff Rose, vice president of Nationwide Marketing Group's furniture, bedding and outdoor division, said, "It's so exciting to experience the value we bring to retailers firsthand at PrimeTime. We love partnering with Malouf because of their similar focus on supporting retailers through education, marketing, and great products."
Malouf™ also showcased their new and upcoming products that will launch through Q3 and Q4, including the Malouf™ Ice Cloud™ Pillow, the Malouf™ Classic Cotton Sheet Set, and the new packaging for all Malouf™ protectors. Under the Weekender™ brand, they showcased a new line of sheets, which includes a Double-Brushed Microfiber Sheet Set, a 100% Cotton Sheet Set, and a Rayon from Bamboo Blend Sheet Set. They also introduced a pillow with several cooling technologies, the Bamboo Charcoal Pillow with a Reversible Cooling Cover.
To learn more about Malouf products, or to become a dealer, contact a sales representative at 800-517-7179 or email sales@maloufhome.com.
About Malouf Home™
Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, competitive pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 16,000 retail locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B Corporation™, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufhome.com.