Malouf™ Touts the Benefits of Sleep Systems with New Campaign
LOGAN, Utah—Malouf™ is running a sleep system campaign through the month of November. The purpose of the campaign is to educate consumers on the lifestyle and comfort benefits of sleeping on a Malouf™ mattress and adjustable bed base bundle. To help retailers communicate these benefits, Malouf’s award-winning creative teams developed new lifestyle photography, product videos and 3D renderings optimized for web, social media and email platforms.
Earlier this year, at Las Vegas Market, Malouf™ released a new mattress assortment featuring their premium Peak mattress and their Ascend and Embark lines (formerly under the Wellsville brand). These hybrid mattresses are available in two materials: a CoolSync™ gel-infused memory foam or an ultra-breathable ActivAir™ quick-response foam. Each mattress in the Peak™ line includes a layer of miniature coils that adapt to the body, as well as a HyperChill™ cover that is cool to the touch.
"With the addition of mattresses to our brand, we’re able to message the complete sleep system across our marketing channels,” said Ashlee Willes, brand manager at Malouf™. “In the past, Malouf™ has been known for a finely curated line of sleep accessories. Now, we’re excited to generate consumer interest for mattresses and adjustables using a good, better, best approach.”
All Malouf™ mattresses are compatible with the brand’s wide selection of adjustable bed bases. Adjustable beds offer an elevated lifestyle and provide benefits to a person’s comfort and health. An independent sleep study by SleepScore™ showed that participants who slept on an adjustable bed had statistically significant increases in sleeping through the night (24 percent), feeling well-rested in the morning (36 percent), or a rise in overall sleep satisfaction (53 percent).
Malouf™ adjustable bed bases range from the entry-level N50 with head incline to the luxury S755 with lumbar support, massage and Bluetooth® capability. For added convenience, several of these adjustable beds can be controlled through the award-winning Malouf Base App™. With this special feature, individuals can set up automatic snore detection, adjust their position with voice commands and more. To download the app, visit the App Store or Google Play.
"The adjustable bed base category continues to increase in popularity with today’s shoppers,” said Marketing Director Scott Carr. “During this month-long campaign, we want to help our retail partners increase awareness on this important aspect of sleep improvement and fulfillment. Sleeping on a traditional box spring is a thing of the past—elevated sleep is the future."
Individuals can visit the Malouf™ dealer locator to find a store where they can test and purchase a Malouf™ sleep system. Malouf™ retail partners can download marketing materials from the Wholesale Resource Center (WRC). To learn more, visit maloufhome.com.
About Malouf Home™
Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 16,000 retail partner locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufhome.com.