Malouf™ Announces New Product Launches for Las Vegas Market
LOGAN, Utah—Malouf Home™ is releasing two products at the upcoming Las Vegas Market. To complement the launch of their innovative cooling mattress line from January, the company is adding a new Ice Cloud™ Pillow to their pillow offerings. They are also adding the Classic Cotton Sheet Set to their line of elevated sheets and bedding.
Eric Holmstead, who leads product innovation and global sourcing, said the company is continuing to lean into key consumer trends. “Cooling is a key focus for consumers, and we’re looking at unique ways to deliver that experience to them.” Holmstead continued, “The Ice Cloud™ story and variety of options—with the three mattresses and now this pillow—allow customers to get a cooling product that fits their exact sleep style.”
With four unique cooling technologies, the Ice Cloud™ pillow offers cooling comfort for all sleep styles. OmniPhase™ phase change material, a HyperChill™ instant cooling cover, CoolSync™ memory foam, and breathable ventilation channels create a deeply cooling pillow. The Ice Cloud™ comes in a low loft, mid loft, and high loft option, and the dual-side design offers two distinct feels to satisfy many customers. The design and branding match the Ice Cloud™ mattresses for exciting merchandising and bundling opportunities.
The Classic Cotton Sheet Set features 100 percent natural cotton in an open percale weave that creates a crisp, breathable feel. With Universal Fit™ design, the sheet set securely fits deep mattresses, and the classic colors will appeal to many customers. The set was designed with the same elevated style and branding of the full Malouf™ bedding lineup at an accessible price point.
“Our goal with any new product launch is to support the needs of our retail partners through innovative offerings,” said Mark Thatcher, President of Malouf Home™. “We’re looking to hit features that drive customers to stores and options that increase AOV to fuel our shared growth.”
Malouf™ will showcase these, and many other, new releases in showroom B1350 at Las Vegas Market from July 28 to August 1. To schedule an appointment with a Malouf™ team member, visit https://bit.ly/3wYH66f. To learn more about the company’s offerings, contact a sales representative at 800-517-7179 or email sales@maloufhome.com.
About Malouf Home™
Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, competitive pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 16,000 retail locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B Corporation™, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufhome.com.