Malouf™ New Cooling Mattresses Are a Customer Favorite
LOGAN, Utah—Malouf Home ™ is seeing success with their new lineup of cooling mattresses—the Ice Cloud™, the Polaris™ and the Neve—after launching them earlier this year at Winter Las Vegas Market.
“We're thrilled by the incredible response to these mattresses,” said Eric Holmstead, who leads global sourcing and product innovation.“These are the most competitive and innovative mattresses we’ve ever released, and customers are particularly excited about cooling benefits. And this is just the beginning. We have even more new products to show retailers at the next Las Vegas Market.”
The new U.S. assembled mattress lines progressively introduce cooling technologies for a clear step-up between products. The Ice Cloud™ is the most premium of the three-tier offering. It utilizes three cooling technologies and sleeps seven degrees cooler when compared to the entry-level option, according to surface temperature testing done at the Malouf™ Research Center. The Polaris™ line has two cooling technologies and the Neve line features one.
Here's what Malouf™ customers are saying about the new assortment of mattresses.
“I’ve never had so much instant feedback and customers going out of their way to tell me how much they love their mattress. The greatest thing that I have found with these new hybrids is that they are the type of mattress that you seem to sleep on rather than sleep in. This, along with the other cooling features, are my favorite things that make these mattresses so great. These are all home run mattresses!
–Robby Compton, American Mattress Outlet
“The Ice Cloud has been the bestselling mattress that we've stocked in years! Great cover, perfect comfort, excellent all-around mattress!”
–Dallas Rhynes, Rhynes & Rhodes Furniture
"Our customers at Sleepmore Mattress Store are raving over these wonderful new mattresses (Ice Cloud, Polaris, and Neve) with their comfort and cooling features.”
– Jared Bryan, Sleepmore Mattress Store
The new Malouf™ mattresses are backed by a 10-year warranty and pair perfectly with the company’s line of adjustable bed bases.At the upcoming Las Vegas Market, they are releasing the Ice Cloud™ Pillow to complement the mattress launch.
The company is also funding a national commercial campaign to drive traffic to stores and encourage customers to try the new line. Additionally, Malouf™ has new POP items and other marketing assets on the Wholesale Resource Center to help their retail partners maximize sales.
To schedule an appointment to see the Ice Cloud™ mattresses and the all-new Ice Cloud™ Pillow at Las Vegas Market, visit https://bit.ly/3wYH66f. For more information about and Malouf™ products, visit maloufhome.com, and to partner with them, contact a sales representative at sales@maloufhome.com or 800-517-7179.
About Malouf Home™
Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 16,000 retail locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B Corporation ™, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. As part of the company’s focus to give back to the community, a portion of every Malouf™ purchase supports the Malouf Foundation’s fight against sexual exploitation. To learn more, visit maloufhome.com.